Confused which style of video to go for your brand?

Studies have shown videos are successful due to their characteristics of breaking down complex ideas to simple ideas which makes it easier for the viewers to comprehend.

In today’s world brands work aggressively on their marketing strategies to get their message through the target consumers. But it is not sufficient for a brand to get their consumers to witness and become aware of the brand as the sole provider of the products or solutions they require.

Are you also surrounded by flashy ads?

The world is becoming dominated by overall performance advertising concerning considerable use of algorithms, data, retargeting, and more to drive a successful advertising strategy. On the opposite hand, with the massive adoption of social media, videos are dominating the net and present content that resonates with the goal consumers. Nearly 82% of internet traffic will be driven by video by 2022, as per the recent estimates stated in the Cisco Annual Internet Report.

Here are the types of explainer videos that help brands communicate ideas.

Whiteboard Animation

Whiteboard animation is a type of video style, which is created to look as if the content is being drawn by hand on a white background or whiteboard. The production costs of such videos are extremely economical which makes it affordable for brands to incorporate in their strategy. Companies which adapt these type of animation are Google, P&G, Deloitte.

An example of a whiteboard animation

Benefits of Whiteboard Animations:

• Extremely Flexible

• Engaging Content for the viewers

• Ideal for marketing and educational purposes

• Can retain the information more easily

Drawbacks of Whiteboard Animations:

• Becomes visually boring after a long time

• It’s not character driven

• It relies on a great script and voice over.

Kinetic Typography

A Kinetic Typography explainer is a type of video, which conveys a brand’s core message through text. It escalates the degree of aesthetics for the brand making it easy for audiences to connect with. Its used in the Intro of the Series “The Office”, it’s even used in animating the brand “Mobil”.

An example of a kinetic typography

Benefits of Kinetic Typography

• Makes the content look lively

• Highlights crucial information

• Unique visual experience

• Fun and interesting to watch

• Ideal for low-budget video projects

Drawbacks of Kinetic Typography

• Gets boring if its monotonous

• Has to be kept short

• Lacks Images and Videos to keep the user engaged for a long time

Motion Graphics

2D animation is one of the primary varieties of animation that is used for creating cartoons, animated movies, advertisements, advertising videos, games, instructional materials, and lots more. They are made by manipulating images, which can be either custom designed or sourced from stock images. It’s far acknowledged to get hold of a better engagement rate than any other form of content on social media as it could be fed on within seconds and retained in the memory for an extended period of time. The Big brands which use motion graphics are Adobe, Google Education, Facebook events.

An example of a motion graphics animation

Benefits of Motion Graphics

• Explains complex topics in a simplified way

• High engaging and effortlessly consumed

• Effective solution for branding

• Provides a multi-sensory experience

• Boosts the dwell time

Drawbacks of Motion Graphics

• Runtime needs to pretty low for commercial purposes

• Not recommended for documentary, tours and testimony

• It might get impersonal if not done properly

Live Action Explainer Videos

Live-action is a type of videography or cinematography, which uses photography rather than animation Considering the emotional perspective, live-motion steps down on a personal level and connects to consumers. To name a few brands which use this type of style are Spotify, Slack, Express VPN etc.

An example of a live action animation

Benefits of live-action videos:

• Carries an instructive, authentic tone

• Has a human touch

• People relate better

• Emotions are conveyed better

• Opportunity to use brand ambassadors

Drawbacks of Live action Videos:

• Its takes more time compared to other alternatives

• The cost goes up if it’s more complex

• Shorter shelf life

• Hard to make changes later on

Screencast Videos

Screencast explainer videos are another form or style that includes a digital recording of the computer screen along with a voice-over to help viewers understand what’s happening. These types of videos have received big popularity during the pandemic lockdown while people searched for methods to provide instructions in a digital setting. Brands Which use this style of video are Probo, Apple, Khan Academy.

An example of a screencast explainer animation

Benefits of Screencast Explainer Video

• Clear, simple and informative

• Less expensive and straightforward

• Ideal for start-ups

• Delivers clear instructions

• Helps absorb the information better

Drawbacks of Screencast Explainer Video

• It can be hard to consume screencast at very low band width

• Won’t be able to bring in brand Identity.

• Creativity cant be fully automated

• Nothing unique in it.

Link for the blog: https://design.probo.in/confused-which-style-of-video-to-go-for-your-brand-9e742e72a5c

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